In April 2013 Babtec instituted a new branch office in Dresden. The new Eastern Germany Branch provides extended on-site care to Babtec users in eastern and central Germany. In addition, the CAQ specialist will use the office to establish a stronger market presence in Eastern Europe.
Head of Branch Peter Mörs and his team set up a shop in the heart of the city, right between the Frauenkirche, a famous landmark destroyed during World War II and recently rebuilt, and the Semperoper Dresden. Choosing the site was easy: In addition to many already existing Babtec customers in the vicinity, the region in general still offers a great market potential for CAQ solutions.
With the new office Babtec also looks beyond the German borders towards Eastern Europe. Thus Babtec continues the strategy of establishing its presence on emerging markets. The Eastern Germany Branch plans to offer a varied program of regional Babtec events.